Adidas teamed up with StockX to IPO (Initial Product Offering) its limited-edition Campus 80 redesign, which proved that value is relative. Pricing was placed squarely in the hands of the customer who could use the StockX app to place a blind bid on the sneaker. Once the bidding window closed, the winners purchased the shoes at the lowest price of the accepted bids. Though the resale industry has used bidding to determine price for quite some time (see: eBay), releasing products directly onto a bidding platform could further drive the FOMO effect and help the brand efficiently price the product. This could be both beneficial to brands and give customers access to limited edition merchandise without having to wait in line overnight.

Walgreens will be bringing Jenny Craig to 100 of its locations even as it closes 150 of its in-store clinics. While the drug store chain has made some poor partnership choices in its past, Jenny Craig makes sense based on the pharmaceutical shift towards wellness. Though Walgreens has brought in some worthwhile brand partnerships (Birchbox and Kroger in the last year), it has failed to update its store design to attract younger consumers, while its competitor CVS has fared better in this realm. Noteworthy brands will drive some foot traffic, but if the store itself fails to meet customer expectations, they will likely shop elsewhere.

Disney+ is coming and if you didn’t know that, well, you must not watch TV, look at social media or pass any of their 387 Disney Stores. With the streaming category growing, many have wondered if Disney’s offering will measure up. The truth is it doesn’t have to—at least not yet. In the ultimate example of integrated marketing, Disney is able to use its physical stores, theme parks, and media properties to push pre-sales. We’re talking everything from QR codes on Disney employee’s lanyards to vinyl wrapped buses to video content in stores. Though they have not disclosed their subscriber count, a UBS poll indicates 44% of Americans say they are likely to buy the service. Though they sell a month-to-month option, the company is running daily promotions to entice customers to purchase a one or even three-year subscription. This means Disney only needs to focus initially on locking customers in to a deal, then they’ll be hooked on the content and won’t want to cancel.