Online mattress startup Casper is rumored to be going public. Casper raised $100 million in March and just opened its 50th retail store, which has likely burned a good portion of that cash. Its closest public competitor, Purple, which went public in 2015, is still below its first-day trading price and many other unicorn IPOs have fallen flat this year. With roughly 150 stores left in its 200 store mandate, Casper needs the cash to finish what it promised. Can it be a profitable company under the weight of 200 stores with a hero product that customers purchase once per decade? Many (sleepless) nights will tell.

Remember when opening a cafe in your store would surely save it from the retailpololypse? Well, the newest savior has arrived—beauty collections. Luxe lingerie brand La Perla is the latest to wade into the increasingly crowded category. It joins Lululemon, American Eagle, All Saints, Hermes, not to mention the barrage of celebrity beauty lines that launched or will be launching this year. With seemingly everyone starting beauty and personal care brands, do customers continue to frequent beauty stores like Sephora or Ulta or do they revert to the model of yesteryear when customers could satisfy both their apparel and beauty needs via department stores? While some brands link their beauty lines back to their overarching brand message (like American Eagle’s MOOD), for most brands, including La Perla, it seems like just another attempt to raise UPT.

Macy’s revealed a new concept for its men’s area that has all of the trappings of experiential retail. This 14,500 square foot men’s experience has shop-in-shops from premium brands like Scotch & Soda and Coach, a denim zone and a 4,500 square foot discovery area called “The Park” that will be refreshed every 12 weeks. While The Park follows the same rotating experience strategy as STORY at Macy’s, catering to men is a different game since they have diverging shopping habits compared to women. Since men buy from the same brands over and over again, will they actually enjoy this new experience or will they become frustrated and go back to their old staples?

Sustainability continues to be a hot topic for clothing retailers and Adidas and Madewell are the latest to announce initiatives. Through a partnership with London-based startup Stuffsr, Adidas customers in the UK will be able to bring back branded items within five years, no matter the condition, and receive a voucher for future purchases. Smartly, Adidas will use Stuffstr to handle the logistics of sorting, reselling, repairing and recycling the garments. Madewell, on the other hand, is partnering with popular second hand retailer ThreadUP to bring its own used jeans back into its stores for resale. “The Madewell Archive” is available in select stores and jeans are priced around $50 (as opposed to the normal $130). As sustainability becomes increasingly important, brands and retailers need to show how they are mitigating the negative impacts of consumption. Partnering with platforms that already have sustainability infrastructure is a good way to get ahead of the problem.