In this week’s you-waited-how-long category, off-price retail staple Marshalls has launched its own ecommerce site. And while it might be (a smidge) late to the party, it’s checking off all of the right boxes. The site sports exclusive online offerings, in-store returns, and a mobile feature called “Swipe to Shop,” which looks suspiciously similar to Stitch Fix’s Style Shuffle. Launching an ecommerce site in 2019 is certainly not a novel concept and its far from a guarantee of future success. Still, it’s a good incremental step toward increasing its customer base.

Rent the Runway is experiencing trouble in unicorn paradise as customers are complaining on social media about delayed customer service and lost packages. For those relying on the service for special events, these issues are troubling. CEO Jennifer Hyman said the missteps were due to a change in its warehouse technology. She tweeted that even she was working the customer service lines. While Rent the Runway has been focusing on its highly successful subscription business, it has been neglecting customers using Reserve, its entry-level offering. These problems will only multiply given the aggressive growth it has promised to investors and the importance Reserve plays bringing new customers in.

Starbucks will be opening a mobile-order only store called Starbucks Pick-Up. This will start to solve a newly-created problem for the beverage giant—the pick-up line (sometimes it’s more like an angry mob). Baristas have struggled to balance the line of customers who order the “regular” way and the line of impatient customers who already ordered and paid since Starbucks launched the order-in-advance feature on its app nearly a decade ago. Starbucks Pick-Up eliminates the regular order line. While it’s good news for speedsters, it goes against one of Starbucks’ core beliefs: creating a third place environment. This might hurt the connection with its customers Starbucks is known for.

Old Navy will split from its parent company later this year, and has ambitious growth plans. (Old Navy to Casper: hold my beer). The soon-to-be-autonomous brand will open 800 stores (it did not give a time horizon). Though Old Navy says this spin-off will allow it to move faster, it will be starting from scratch in some very important areas including Old Navy’s back-of-house systems, which are intertwined with the Gap and Banana Republic’s. With old standards like Target and new brands like Primary nipping at its heels, the brand will need to build these systems quickly—or risk sinking the ship all together.