Everybody wants a piece of streetwear these days, and companies are seeking to capitalize off of the trend. Parade, a UK-based online marketplace for smaller local skate shops plans to expand to the U.S. later this summer. This allows the company to tap into the strong communities that each local skate shop builds, while handling the digital marketing and online storefronts to achieve greater scale. As skateboarding hits the mainstream, unifying local skate shops under one digital room could serve the community in a larger way, even if it moves further from skateboarding culture’s non-commercial roots.

If the thing keeping people from getting to brick-and-mortar shops is getting there, one outdoor brand has a potential solution. In a summer partnership with Uber, L.L. Bean will offer free rides to its experiential pop-up shops in select cities where visitors can roast marshmallows and play yard games. The campaign will also include voice interactions on Alexa-powered devices about how to make the most of the summer. While Uber and L.L. Bean stand to gain potential new customers with this partnership, Amazon and Uber are better positioned to gain more from this since customers will need to sign up for their services to take full advantage of this pop up.

New Stand—“if your favorite blog and favorite bodega had a baby”—began opening kiosks in subway stations and corporate lobbies to serve as a point of discovery for direct-to-consumer brands such as quip along with kitsch like a Stranger Things polaroid camera. While the concept is interesting, and the recent pivot from subway kiosks to corporate lobbies could be a better move, it remains to be seen whether or not those who work in these office buildings will be interested in electric toothbrushes and novelty cameras.

Almost one year after closing in the U.S., Toys “R” Us announced it will open about six stores just in time for the holiday season. Only shuttered for a year, Amazon expediently stepped up to help fill the $7 billion dollar gap left by the toy retailer. We’ll be watching to see if customers stick to the convenience of one-day delivery, or if they return to the store of their childhood. Though Toys “R” Us will also sell products online, it will inherently lack the scale and resonance of Amazon, which caused it to close its doors in the first place. The company hinted at including “play areas” in its new stores, and should focus on more experience-driven elements like these to compete.