Struggling donut maker Krispy Kreme has announced it will open an immersive new retail location in Times Square in 2020. The brand has struggled for the past several years because customers only wanted to purchase its product from its company-owned stores—not from gas stations and grocery stores. This new concept may be hitting at just the right time as experiential retail has become the norm—and it might be enough to save the glaze fountain from running dry—at least until the novelty wears off.

While leggings are still its bread and butter, lululemon wants to get involved in your beauty routine with a line of personal care products. This launch comes ahead of its anticipated 25,000-square-foot experiential store in Chicago and points to the fact that lululemon would like to service its customers throughout the whole yoga experience, from outfit to class to post-workout primping. It will do so while piloting three other types of storefront: temporary pop-ups, 3,000- and 5,000-square-foot stores. While experimentation is needed to grow the business, going in so many directions at once reminds us of lulu’s previous troubles with rapid growth.

In an effort to continue its upward trajectory, Best Buy will begin offering hi-tech home exercise products such as Flywheel bikes and Hydrow rowing machines. The retailer has been increasing its “Total Tech Support” services after recognizing customers wanted to be serviced in their homes rather than merely in the store. With the addition of these SKUs, support team members will travel to customers homes to assist with setup. What remains to be seen, though, is whether these high-ticket items will generate enough revenue to cover the cost of the additional labor.

Social commerce platform Poshmark has announced that it will soon add home decor into its fashion-centric assortment. This move is likely meant to entice Wall Street, coming ahead of its IPO, which is rumored for later this year. The expansion is not without risk as the home decor category already has some heavy hitters like Wayfair and billion-dollar startup Houzz. With so much existing competition, Poshmark may find it difficult to carve out a niche, as it accomplished with its fashion marketplace.