Retail sales dropped to their lowest level since the 2008 recession, according to the April 2019 census report from the U.S. Department of Commerce. Many big-box CEOs (we’re talking J.Jill, The Gap and Urban Outfitters) admit they’ve been missing the mark for consumers in terms of both product offerings and promotions—we’ll be watching to see if they take this as their opportunity to evolve. The Gap, for example, has remade its image before and while this has sometimes been to its own detriment, it may make the company more agile than the more stagnant J.Jill and Urban Outfitters.

Taking a page out of Starbucks’ book, beauty retailer Sephora will close all locations for a company-wide diversity training following a racial-profiling incident involving the singer SZA in one of its stores. Though the company’s reaction is swift, it is still reactionary. Diversity issues and unconscious biases are better addressed by infusing inclusion throughout the organizational culture, as well as addressing them up-front during onboarding and through ongoing training.

To avoid the fate of Lord & Taylor (among other department stores),the 50-year-old London retailer Browns is picking up and moving closer to the cool kids—in London that means the Mayfair district. This store will also feature more experiential technology in order to attract a younger clientele, mirroring Browns’ East London location, which opened in 2017. Other legacy retailers should look to Browns for clues about how age, clientele, location, in-store experience and other variables influence relevance in the modern consumer economy and how they can better adapt.

In a new partnership with West Elm, flat-pack furniture brand Floyd will test IRL customer experiences at a lower risk (and cost) than a stand alone pop-up. West Elm has long collaborated with other brands in a shop-in-shop format, including Leesa, Sonos, Rent the Runway and even Floyd in a prior engagement. Stylistically, Floyd’s furniture is not vastly different from that of West Elm—though West Elm doesn’t offer flat pack—and if things go well, Floyd could become a West Elm competitor. Either West Elm may be eyeing an acquisition, or Floyd offers it access to a new customer base making it worth the risk.