• Thirty-one year old retailer Hot Topic is staying relevant by adapting to the newest emo trends. They’ve moved from band t-shirts and goth garb into the ComicCon era with a size inclusive Avengers Endgame line.
    • Takeaway: With Gen Z and millennial shoppers deeming Hot Topic the number one shopping destination for unique styles (second to Nike), they’ve become the Supreme of pop culture fanwear. Like Supreme, they sell out quickly and move on to the next trend—or super hero movie—to keep customers coming back for more. The move into size inclusivity further cements Hot Topic  as a retailer who can execute on trends faster than most, giving it a leg up.
  • In its first quarterly report since going public (again), Levi Strauss & Co announced a 7 percent increase in revenue, which was aided by its shift away from the staple mens jeans business and into more t-shirts and womens sportswear (aka athleisure) apparel.
  • Steve Kessel, senior VP of stores for Amazon, stated in an internal meeting that Amazon Go stores are exploring “additional payment mechanisms” to address the recent laws requiring businesses to take cash.
  • Macy’s launches Story At Macy’s themed shop in shops after acquiring the retailer in mid-2018. This is yet another attempt by the chain to reinvent the Macy’s experience and lure consumers in search of more sought after DTC brands.
    • Takeaway: Though Story may drive more traffic into Macy’s locations, the products in the rest of the store must be improved as well in order to convert these shoppers into lasting customers.
  • Yogurt fatigue has officially set in. Recent Neilson and Euromonitor data suggests yogurt sales have begun to sour due to a combination of too many options and a move away from yogurt as primarily a breakfast food. Big Yogurt is looking to alternatives such as vegan yogurt and yogurt specifically marketed to children to reverse this trend.