Ongoing Retail Evolution

If you’re looking to revitalize your retail footprint or run experiments that will give you the confidence to do so, we’re ready to tackle the big challenges.


What’s the hook that will get people into your stores?

We drive strategy for next-generation retail experiences, working with you to realize your retail vision.
We join forces with your existing efforts, focusing on how to leverage what you have and turn it into what you want. 
We also deliver Playbooks that quickly help realignment across your organization, while also setting expectations.

Locate & Lease

How will you find the best and most flexible properties for your new approach?

We act as your in-house real estate department, working quickly to determine the best locations, asset types, and lease terms that will realize your new strategy while maintaining long-term flexibility.
We manage the entire leasing process, from scouting and negotiating to signing, and can handle adjustments to your existing retail fleet to right-size it for the future.
Importantly, we are broker agnostic—instead we work with the best people in each market. We help you avoid the little issues that turn into big ones, while allowing you to stay scrappy. 

Model & Analyze

How will you justify the expense and manage attribution in a multi-channel world?

We help plan and model all financial aspects of your new brick-and-mortar journey, from a single store to a comprehensive rollout. 
This includes building attribution models to help understand revenues and expenses in a multi-channel business where it’s often not a zero-sum game.

Design & Build

How will you design and build your new stores and who will oversee it?

We deploy cutting-edge stores and experiences, turning strategy into reality.
We bring best-in-class architects, designers, and vendors to the table through the FaceLift Collective, ensuring you’re working with the best people for your budget and timeline.
We handle overall project management, acting as the single source of truth throughout the process, functioning as the lead project manager from beginning to end.

Hire & Train

In a world where shoppers might know more than the people working in your stores, how do you provide the best customer experience?

We help you hire next-generation store teams that are IRL extensions of your brand. We use creative methods to find the best candidates, who often are existing fans of what you’re building.
We train your retail staff to thrive in the new retail era, moving beyond restocking and operating the register and instead focusing on delivering the best customer experience regardless of where the purchase is made. 

Assess & Unify

How will you pick the best systems that integrate and scale with your needs?

We investigate your existing tech stack and determine the gaps that need to be filled to successfully operate your retail stores, while also using them to drive your larger business.
Using our growing database of preferred vendors, we help you select the right systems that fit your brand’s needs, including, POS, CRM, in-store analytics and traffic counting, clienteleing, and more.

Market & Evolve

How will you evolve and energize the store once its open?

We help you build marketing strategies that continually get shoppers in the door.
We bring the A/B testing mentality from online into the offline world. Your store should be a living organism, constantly changing to reflect customer and market feedback.
This includes marketing, visual merchandising, events, activations and more.